http://justmelpublishing.com/ Articles at Just MEL Publishing Article Directory en-us http://justmelpublishing.com/internet-business/ezine-marketing/how-to-write-a-newsletter.html http://justmelpublishing.com/internet-business/ezine-marketing/how-to-write-a-newsletter.html Sun, 28 Mar 2010 03:04:21 -0500
Your letter, and yes it is a letter, should be written with a purpose in mind. Why are you writing this letter? Simply because you want your clients to know that you have got their back. You want to keep in touch with past customers, find out how they are faring with their dealings with you and your company so far, and see if there is anything you can do to improve that. Give them that sense of well-being, so they know they have made the right decision.

Once they feel safe with you, they trust you more. Once they start trusting you, they are more receptive to anything you would have to say or offer them. Never lose sight of your purpose all the while. At the end of it all, if you have no money there is no point, so use this chance to inform them of what is happening with you or your company. After all, that is why they signed up for the newsletter in the first place!

You want to make sure all your wonderful ideas are well laid out as well. Through experience, you would know what interests your readers best and what would not. The key to planning this successfully is not exclusively about what you write. It is also about how you present it. A good presentation makes the difference between a million dollar deal, and I say this from experience!

Make sure your article is well laid out, by your standards. You know best as to what to put where. Try to space out the interesting parts so that they aren't all clustered.

Make sure you are aware of the content of your letter as well, and the flow of information. It is important to make sure there is a well established balance between the graphics in your article and their effect on the actual words. A first impression is a lasting impression, so the first few lines of each article need to stand out, so as to sufficiently pique the reader's curiosity.

At the end of the day, all you are looking to achieve through the letter is keeping your clients happy. Most people do not bother with when exactly they receive a newsletter, but try to stay within your planned due dates. Even if it does not directly register, a person that can set their clock by the time at which they receive mail from you, knows that you are reliable. If you are reliable, you can be trusted, and trust is very important for the future of your relationship.

Try not to list costs or prices straight up as this would give the impression that you are only interested in the money, and that is not our purpose now, is it? Providing links to your articles is also good exercise, so a person that is interested in any particular topic can explore further. This is good publicity for your website as well. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/aweber-versus-constant-contact-which-functions-better.html http://justmelpublishing.com/internet-business/ezine-marketing/aweber-versus-constant-contact-which-functions-better.html Sun, 07 Mar 2010 09:57:36 -0600
I'm going to analyze two high quality corporations and try and determine how to select between them.

At the top of your list should be email deliverability. Smaller companies can struggle to get large deliveralibility as they don't have the resources to negotiate with the corporations forwarding and receiving emails. Even so Constant Contact and Aweber both have very high deliverability rates. Some say Aweber is slightly better but it's unverifiable.

Next up, nearly as significant, is statistical analysis of who opens the emails and what links they click. This can genuinely make your money back and a lot more if you know what you're performing. With this information you can analyze which campaigns are prosperous and which are failing and allocate resources accordingly. Both Constant Contact and Aweber provide tracking facilities. These permit that you check hotspots in your sales copy amongst other things. Aweber supports basic split testing. Split testing permits you to send diverse emails inside the same campaign to choose which a single is most efficient.

All businesses need to have simple to use forms. You might require being ready to edit the HTML on your web page although Aweber provides help for paypal shops.

Aweber also provide autoresponder service. An autoresponder permits you to send out emails with no thinking or having to log in and do anything. Once you've set up the autoresponse campaign new prospects will automatically be taken via your selection of initial emails from the autoresponder. This may gain trust with your prospect and slowly get them utilized to your firm without overloading them with info they can't read in one go.

Finally pricing. Constant contact is cheaper if you've a listing smaller than 500 members. Over 500 members and Aweber is cheaper by $72 more than the course of a year on the worst. Aweber do have a sign in bold stating "If you aren't satisfied with the outcomes you see, make contact with us for a full, hassle-free refund." Obviously they couldn't afford to display that if users weren't satisfied with their service. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/constantcontact-or-mailchimp.html http://justmelpublishing.com/internet-business/ezine-marketing/constantcontact-or-mailchimp.html Tue, 02 Mar 2010 13:27:42 -0600
If you ever haven't used ConstantContact just before, right here is what I mean:

What I Want: On my web page, I need to add a custom built Newsletter Signup Form which hooks into ConstantContact. On this type, I will have fields for Initial Title, Last Title, Company Title, and E-mail Handle. As soon as all 4 fields are filled out and the individual clicks submit, the data is processed by Constant Contact and also the individual is redirected to a confirmation web page hosted for the CC server. The user need to not need to re-enter any more information unless I demand it and they certainly ought to not have to re-enter the data they previously filled out.

What ConstantContact Provides: ConstantContact only permits you to add a type to your internet site with a field to the Email Address. As soon as the individual clicks submit, he is redirected on the CC "Signup Form" web page where you can collect additional information if you'd like.

Nevertheless, this alternative isn't sufficient for my requirements. I desire to be capable to qualify the consumer just before they make the choice to sign up only to become surprised with an additional signup form which requires further facts.

Because I'm stuck with this limitation, I'm going to give MailChimp.com a try. Their site and Customer List looks a whole lot a lot more appealing than ConstantContact's. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/an-introduction-to-squidoo.html http://justmelpublishing.com/internet-business/ezine-marketing/an-introduction-to-squidoo.html Wed, 24 Feb 2010 04:47:51 -0600
Squidoo will allow you to post your content for free.Yes, it is totally free to post content to Squidoo. Moreover, you will be paid a small amount of money if the readers click on the ads placed in your articles. The topic varies greatly and in fact you can write about anything that interests you. The length of the article is also up to you. However, there is a restriction on content about sex, violence and negative reviews. Except these topics, you can write about whatever you want.

Squidoo is very popular and the site receives very high Google rank. This is why it is important to promote your website there. Potential customers will read your pages and find links to your personal site. This way, you not only increase the popularity of your site but increase your Google pagerank as well.

The process of creating content at Squidoo is very simple. There is a wizard that will guide you through the steps and you just have to write and paste your content into the box. Click ok and you have just published your content.

The commission you earn depends on the popularity of your page. When an ad in the article is clicked, you earn a few cents. This is not much. But being able to earn some money while focusing on your business is nice any way.

A Squidoo page is called a lens. You can create lens about anything under the sun. A great thing you can do with these lenses is to promote affiliate products. You can make money by promoting affiliate products by putting links to them. This will help you have an extra income beside your affiliate income.

The referral system is a nice bonus. You will earn money when your friends sign up for the site. This way, you will earn money although you don't write anything.

Squidoo is good for any business. With its increasing popularity, Squidoo has become an integral part in the web promoting business. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/great-article-marketing-strategies-to-grow-your-sales.html http://justmelpublishing.com/internet-business/ezine-marketing/great-article-marketing-strategies-to-grow-your-sales.html Sat, 06 Feb 2010 12:50:33 -0600
Firstly, what is article marketing? Basically, it is a process where you write unique articles relating to your niche, submit them to be published on the internet, to get your name and business known by more people. Other webmasters and ezine publishers are always looking for new content too, so they pick up your articles and publish them as well, spreading your name exponentially.

It is best to write your own article, but you can also outsource this work to freelance writers. You will pay about $3 to $10 to have an article written; the cost will depend on the length of the article and the expertise of the writer you choose.

Why does it work so well? One of the best things about article marketing is that you get to establish yourself as something of an expert, an authority, in your niche. To do this you need to provide regular fresh articles, offer sound, useful information and value in what you write and solve common problems found in the niche. Having done this, more visitors will click through to your site and buy your products because they have come to know you through your articles. People generally prefer to buy from someone they know.

For article marketing to work best, you have to write multiple original articles which you then have to submit to multiple publishers and directories; when they are published, the search engines find them. Search engines look for unique articles to deliver to internet searchers; the more of your work they find, the more times you will appear at the top of the rankings. The higher up the rankings you appear, the more you get recognized as an authority.

OK, now you are sold on the concept of article marketing, do you also have an inkling that it is going to very time-consuming and a lot of repetitive work? This is where so many business owners just give up the whole idea. But what if there was a way that all this writing, rewriting and submitting could be streamlined, simply by using some amazing programs?

Here is a great time-saving strategy ' use the article submission services which do the multiple submissions for you. You join the site, or pay a fee, and send them your articles and they submit them to multiple sites. Think of the time you will save!

The problem here is that your article becomes duplicate content when it is submitted to multiple sites, and is likely to be ignored by the search engines. Remember, search engines love original content. So what if you could use a program that not only submitted your article to multiple publishers, but also submitted unique variations of that article to the same site? The search engines would lap them up! You will have saved loads of time and money, increased your presence on the internet and attracted new traffic and backlinks, all at the same time.

Start your campaign today, using these article marketing strategies, and enjoy the extra time and increased sales you will achieve. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/tips-on-how-to-create-a-newsletter.html http://justmelpublishing.com/internet-business/ezine-marketing/tips-on-how-to-create-a-newsletter.html Fri, 05 Feb 2010 04:41:23 -0600
Of course, it is indeed necessary for you to have a catchy newsletter name. Although you can use your company name, it is better if you use a name that solely describes your newsletter. For example, if you offer a dating service, you can name your company's newsletter as The Top Dater. Just think of a phrase that is related to what you are offering and make sure it is something that will catch the attention of your reader.

One common mistake businesses commit when making their newsletter is that they write it like a sales hype. Nothing turns off a customer more than being pitched at. So instead of writing a sales oriented newsletter, provide some quality articles about things that are related to your products. Practice the method of pre-selling when writing your newsletter.

Writing in the third person is also recommended because the tone tends to focus more on your readers. Read magazines and lifestyle sections of newspapers to have a better idea on this. Just keep in mind to write as if you are talking to your readers. Don't use overly grand and flowery words. Instead, settle for simple words which can be understood by the average citizen.

The use of jargons should also be limited when writing a newsletter. You can't expect your readers to understand what you are saying if you include terms which aren't familiar to them. Just keep it simple and you'll be okay. Once the first draft is done, do some proofreading. But don't stop there. Ask other people to proofread your draft and get their comments. This way you'll have a well-rounded view of how you structure the newsletter.

In designing your newsletter, see to it that your front page attracts the attention of your readers immediately when they see it. Put the best article in the front so that it draws your readers in. Chances are they will browse through the entire issue if they see something interesting in the front page.

Keep messages from the President on the inside of your company's newsletter. Having one in front tells your readers that what they are reading is company sponsored and will seem like a sales effort. Think about it, have you ever read an editorial piece on the front page of any newspaper? No, right? It is for the same reason why you shouldn't put messages from the President in front.

Design wise, you need not have your newsletter in color. People will still read those done in black and white. For maximum productivity, ask your employees to contribute some articles. You can also create an in-house newsletter team to create and edit the content and design of your company's newsletter. These are just some of the tips that can help you come up with an informative newsletter that translates to profits when done right. ]]> http://justmelpublishing.com/internet-business/ezine-marketing/money-making-plr-e-books-powerful-ways-to-succeed-with-your-internet-ebook-marketing-efforts.html http://justmelpublishing.com/internet-business/ezine-marketing/money-making-plr-e-books-powerful-ways-to-succeed-with-your-internet-ebook-marketing-efforts.html Tue, 19 Jan 2010 16:04:12 -0600
What I mean by "ebook" in this context is simply a type of electronic document that contains book-like contents. Just like ordinary books, the focus of an ebook varies. Unlike an ordinary book, however, the ebook can be instantaneously downloaded over the internet and then read on your own, or anyone else's, computer.

One thing that you have to consider before doing any creative work on your planned e-book is this: who would be interested in such an ebook? What I am trying to say here is that you have to determine whether or not there is a substantial market for that new e book of yours. And in order to find that out, you have to do some suitable keyword analysis. For if there is no market, you will never be able to make any real money.

Assuming you have zoomed in on an ebook project that has some market potential, you should ask yourself: How shall I proceed? My point is simply that it is not "obvious" that you should start writing on your own ebook all from the ground up. For writing any sizeable e-book takes lots of time and energy. So how should you approach it?

PLR Products

It is here that PLR content (i.e. articles, e-books, etc.) may come to the rescue. "PLR" is short for Private Label Rights, and may most easily be understood as the right not only to take a given text (article, ebook, etc.) and change it to into whatever you like it to be, but also to be the right to name yourself as the author when you are finished editing it.

My proposal in the present article is that you may want to use Private Label Rights e-books as a starting point for your own ebook project. There are actually many writers who are writing their e books this way, and it is fully legal to do so, assuming that you are very careful to read and follow the legal rights of the particular Private Label Rights product you have acquired. In fact, many writers not only produce ebooks this way, but also use PLR articles to create large websites with many articles.

Here are three ways that you can use PLR e-books to make more cash: (1) Selling the e-book on your website; (2) Give the ebook away for free; (3) Give the e-book away as a bonus.

1. Sell Your Ebook and Make Money

The most obvious idea would probably be to put up your ebook on your blog or site in order to sell it for a certain price. The price may of course differ, depending on whether it is a small ebook or a big one. If you have an ebook that has only 20 pages the price may be something like $7 or $17; but if you have a bigger ebook (100-250 pages), it would not be unheard of selling it for something like $57 or $67.

But don't sell it too cheap (unless it is part of a multi-campaign, in which you are aiming to promote a much more expensive ebook or ecourse, etc.); customers do relate price to product image and quality.

2. Give the Ebook Away for Free

Another idea of making money with your ebooks may be to give away your ebook for free. Although this at first glance perhaps can sound contradictory, it is not. One may give it out the ebook for free under certain conditions. One condition being, for example, that a visitor opts in to your email list first.

After being on your email list for some time, and after having read your free ebook, they will come to respect you as an expert. Then, when they encounter a product of yours that they are interested in, they will surely buy. Remember though, that this could be a gradual process, and that all subscribers to your emailing list will not be buyers after only two or three emails.

3. Giving Your PLR Ebook Away as a Bonus

Yet another thought is to use your revised PLR ebook as bait for promoting some other product, either yours or someone else's. But be aware: some PLR product licenses do not allow the products being handed out as bonuses. So please read and re-read the PLR license agreement very carefully.

Let's say that you are developing a short ebook about the real estate market in Italy, with the aim of using it as a bonus for another product. For instance, you may have developed a big e-book about exclusive homes currently for sale in Venice, and you might bundle that with your bonus ebook. Or perhaps you are, as an affiliate, promoting someone else's ebook about doing business in general in Italy, and then offering your Italy real estate ebook (or "special report") as a bonus with that. No matter what the main product is, bonuses are typically great incentives for the potential customer.

Final Remarks

It is not uncommon to read in assorted articles on Private Label Rights products that it is "simple" to convert them into your own products. I would, however, hesitate to assert that. I would rather say that you have to put in substantial time and energy in order to develop a first-rate ebook. Your aim, as a serious business man or woman, should be to create a quality product that both you and your customers are pleased with.

This practically means that modifying a PLR e-book is not merely a matter of exchanging some synonyms here and there in the text. You may, for instance, need to revise or add, or both, many details in the text, including facts, figures, illustrations, reasons, arguments, questions, links, etc. This will make sure that your final product with be both unique and up to date, and a product that both you and the customer will be happy with. ]]>